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Marketing Specialist - Ad Creative & SEO Content (HYBRID)
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About Cloudcure
Cloudcure is a Canadian virtual healthcare platform focused on delivering accessible, evidence-based medical care. We combine technology, clinical expertise, and patient-first experiences to improve health outcomes across Canada.
Were looking for a Marketing Specialist who can own ad creative development and SEO-driven content, helping us increase acquisition, engagement, and conversion across paid and organic channels.
What You willDo
Ad Creative & Performance Marketing
Develop high-performing ad creatives for Meta, Google, TikTok, and other paid channels
Write and iterate on ad copy, headlines, hooks, and CTAs based on performance data
Collaborate with growth and marketing teams to test messaging, creatives, and formats
Refresh and optimize creative assets regularly to avoid fatigue and improve ROAS
Translate healthcare concepts into clear, compliant, and compelling messaging
SEO Content & Website Optimization
Write and optimize SEO-driven blog content, landing pages, and website copy
Conduct keyword research and align content with search intent
Improve on-page SEO (headings, meta titles, descriptions, internal linking)
Support content updates across core service pages and program pages
Ensure content is accurate, patient-friendly, and aligned with healthcare standards
Cross-Functional Collaboration
Work closely with product, operations, and clinical teams to ensure content accuracy
Align ad creative with landing pages to improve conversion rates
Support campaign launches with cohesive messaging across paid and organic channels
What Were Looking For
2-4+ years of experience in digital marketing, content marketing, or growth marketing
Strong experience writing ad copy that converts
Solid understanding of SEO best practices and content optimization
Comfortable working with healthcare or regulated industries (or willing to learn)
Data-informed mindset: you understand how creative impacts performance
Strong writing skills with the ability to adapt tone for different audiences
Experience with tools like Google Search Console, Ahrefs/SEMrush, Meta Ads Manager, or similar (nice to have)
Nice to Have
Experience in healthcare, wellness, or telehealth
Familiarity with CRO principles and landing page optimization
Basic design sense (Canva, Figma, or creative briefing experience)
Experience working in startups or fast-moving environments
Why Join Cloudcure
Work on a product that directly improves patient access to care
High ownership and real impact on growth
Remote-first, collaborative team
Opportunity to shape marketing foundations as we scale
